TPP Grants to Benefit Regional Tasmania
02 March 2007
Cycling infrastructure in the north, a penguin viewing facility in the west, a tour of Art Deco buildings in the north west and the development of a whisky experience in the midlands are all among the first tourism projects to benefit from the State Government’s $16 million Tourism Promotion Plan.
The Minister for Tourism, Arts and the Environment, Paula Wriedt, said more than $1.4 million dollars has been allocated in the first round of grant applications.
Ms Wriedt said this first program opened on 24 November, and offered two funding opportunities: Regional Product and Experience Development, and Cooperative Marketing.
“The Regional Product and Experience Development initiative encouraged the tourism industry to apply for money that would help speed up the development of regional products and experiences.
“A total of 48 applications were received, seven of which were successful in meeting all the criteria identified by the industry working party.
These seven projects will benefit from $1.25 Million from the Tourism Promotion Plan.
“This is great news for regional Tasmania as these grants will assist in the development of $2.4 Million in new tourism products.
Ms Wriedt said four north-west projects were successful in obtaining grants, while one northern and two southern projects received the remainder.
“The second industry grant program, the Cooperative Marketing Fund, aims to provide funding assistance to projects that are market-ready, and able to improve visitation into an area.
“It matches successful applications dollar for dollar.”
“Seven applications were received, and four have met the criteria to be funded, two in the northwest, one in the North East and one statewide.
“The successful applications all featured benefits for regional Tasmania.
“The cooperative marketing fund has allocated a total of $181,000
in the first round, with the remaining $169,000 expected to be allocated
this year.”
The Regional Tourism Authorities have also benefited from an additional
$350,000 set aside for co-operative marketing programs with industry.
Ms Wriedt said the grant programs were significant in that they gave tourism operators, associations, and allied bodies a real opportunity to leverage their existing budgets by forming partnerships and aligning to the work of the wider regions.
Product and Experience Development Fund
|
REGION |
PROJECT |
FUNDS REQUESTED |
TOTAL PROJECT VALUE |
|---|---|---|---|
|
NORTH WEST |
|||
|
Tarkine Wilderness |
Implementation of the Corinna Stage 3 redevelopment, which includes a restaurant, kitchen, bar, meeting venue, shop and a visitor interpretation centre. |
200,000 |
437,000 |
|
Bridie Films |
The development and implementation of a self-guided tour of Burnie highlighting the Art Deco buildings and the related stories. |
75,000 |
110,700 |
|
Federals Hotels |
A ‘little penguin’ and seabird viewing facility on Bonnet Island, Macquarie Harbour. |
199,725 |
292,780 |
|
Central Coast Council |
Upgrade of walking tracks, public amenities and interpretation of the Leven Canyon site. |
197,000 |
322,000 |
|
NORTH |
|||
|
Meander Valley Council |
Implementation of cycling infrastructure and accompanying interpretation to deliver a new cycling tourism experience for the region. |
149,200 |
256,200 |
|
SOUTH |
|||
|
Mt Paul on Freycinet |
Development of indoor/outdoor venues for tourists, local industry and community use in the Coles Bay area, complementing the existing ecotourism accommodation operation. |
295,000 |
468,000 |
|
Nant Distillery |
The development of a whisky experience including guided tours of an operating whiskey distillery, tastings and onsite dining experiences in the Bothwell area.
|
150,000 |
535,000 |
|
TOTAL |
$1,265,925 |
$2,421,680 |
|
Cooperative Marketing Fund
|
REGION |
PROJECT |
FUNDS REQUESTED |
TOTAL PROJECT VALUE |
|---|---|---|---|
|
Dorset Tourism Board |
Intrastate marketing of the north east on television and radio by implementing the advertising material already developed. |
7,700 |
17,400 |
|
TasVillas |
Direct marketing campaign aimed at targeting interstate long-stay visitors through consumer expos, field days and regional shopping centres. |
70,000 |
226,000 |
|
Circular Head Tourism Association |
Interstate marketing campaign utilising roadshows in Victoria, New South Wales, Queensland, South Australia and the Australian Capital Territory with product packaging from the region, collateral development and raising the awareness of the regional brand ‘Edge of the World’. |
79,230 |
172,830 |
|
Tall Timbers |
Intrastate direct mail marketing campaign targeting Hobart and Launceston integrated with product packaging from the region and raising the awareness of the regional brand ‘Edge of the World’. |
24,876 |
52,626 |
|
TOTAL |
$181,806 |
$568,856 |
|
