Program Two - Spring Campaigns
Spring Campaign 2007
This program involved both TT-Line and Tourism Tasmania for the 2006/07 period.
Tourism Tasmania’s traditional spring campaign was extended through the use of additional media and by working cooperatively with Tourism Australia on its domestic campaigns.
This additional advertising was aligned to Tourism Tasmania’s core spend, as it was in accordance with the brand look and feel of the core campaign. In addition, the media and timings were selected to complement the core campaign.
TT-Line developed and implemented three concepts.
1. The development of online advertising to enhance the Spirit of Tasmania Spring advertising campaign
2. The development, production and distribution of a 16 page full-colour North West Tasmania catalogue, and
3. The production of a 4 panel postcard and email e-card to enhance the Spirit of Tasmania Spring campaign
All three concepts were aimed at generating additional tourist numbers to visit Tasmania and in particular the north-west region.
Contacts:
Tourism Tasmania’s Marketing Manager, Maria Pate
Maria.Pate@tourism.tas.gov.au (03) 6230 8207
TT-Line Sales and Marketing Manager Melindy Green
mlg@tt-line.com.au or (03) 9206 6240
