Program Three - Autumn/Winter Campaigns
In 2007, Tourism Tasmania developed a 32 page glossy publication called Tasmania Magazine, with stories by writers such as Leo Schofield, Neil Kearny, Mark Webber and Jo Trzcinski. The Tasmania Magazine was inserted into selected News Limited newspapers in Melbourne, Sydney, Brisbane and Adelaide on Tuesday 27th February, 2007. This represented an approximate circulation of over 1.3 million copies and achieved the impact of a quality glossy magazine with the mass reach and readership of a newspaper.
TT-Line developed the online advertising campaign “Hot Day Sale” to enhance their autumn advertising and generate additional tourist numbers to visit Tasmania.
Plans are underway for Tourism Tasmania’s Autumn/Winter campaign for 2008 and the development of a new edition of the Tasmania Magazine is planned for distribution in May/June.
Contacts:
Tourism Tasmania’s Head of National Markets and Creative Services, Maria Pate
Maria.Pate@tourism.tas.gov.au (03) 6230 8207
TT-Line Sales and Marketing Manager Melindy Green
mlg@tt-line.com.au or (03) 9206 6240
