Program Four - Major Destination Campaign
The findings of the major perceptions study outlined above have had an impact on the Tasmania’s latest destination marketing campaign.
The February to June 2008 campaign will include media such as television, press and outdoor with an emphasis on various zones within the destination. This will help to address issues identified within the Perception Study, such as the need for greater depth of awareness of what the destination has to offer.
Contacts:
Tourism Tasmania’s Head of National Markets and Creative Services, Maria Pate
Maria.Pate@tourism.tas.gov.au or (03) 6230 8207
Or your Regional Tourism Authority
