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Program ONE

Program TWO

Program THREE

Program FOUR

Program FIVE

Program SIX

Program SEVEN

Program Six - E-Marketing Platform

In response to fast-changing consumer trends, the e-marketing program provides for an accelerated program to implement a digital direction for Tourism Tasmania in support of industry by:

• consolidating discovertasmania.com as the primary tourism portal for all things tourism in Tasmania;
• building on Tourism Tasmania’s current destinational profile by focusing on regional experiences and enhancing online information delivery and booking capabilities;
• the development of new digital content on social networking sites, for example MySpace, Facebook and YouTube;
• the delivery of value-adding information for prospects and travellers including live weather feeds and special interest video links.

Contact:
Tourism Tasmania’s Director Organisation Development & Strategy,
Rowan Sproule
Rowan.Sproule@tourism.tas.gov.au or (03) 6230 8101